USAGE FEES

All 4 factors together result in the usage factor which is multiplied by the basic costs. 

Basic CostsUsage Factor = Usage Fees

In order to determine the usage fees precisely, the usage factors must be calculated in advance. These are composed of:

  1. type of use

  2. usage area

  3. Usage duration

  4. intensity of use

All 4 factors together result in the usage factor which is multiplied by the basic costs. 

NUTZUNGSFAKTOR

type of use

usage area

usage duration

intensity of use

simple

The client may use the design, the designer may also grant rights of use to other persons.

exclusively

The client alone is entitled to use the design

regional

national

europe-wide

worldwide

1 year

5 years

10 years

unlimited

low

medium

big

comprehensive

FACTOR

0.2

1.0

0.1

0.3

1.0

2.5

0.1

0.3

0.5

1.5

0.1

0.3

0.7

1.0

Scope of use more precisely defined:

Depends on circulation size, target group size, use for one or more media, etc.

  • low = unique use e.g. as tattoo motif, motif for invitations to unique occasions

  • medium = advertising flyers, advertising posters, invitations for recurring events, name tags for multiple use, small print run

  • big = Book illustrations, CD covers, specialist brochures, medium edition

  • comprehensive = Book illustrations for print and eBooks, CD covers for downloads, illustrations for websites or videos, large editions

Calculation example - minimal use

type of use

+usage area

+usage duration

+intensity of use

simple

regional

1 year

low

0.2

0.1

0.1

0.1

0.5 = Usage Factor

Basic Costs (100) x Usage Factor (0.5) = Usage Fees 50

Percentage share of sales revenue

Depending on the product and the expected number of units, the revenue share is negotiable between 5-10% of the gross sales price. In the case of extremely valuable products with small quantities, 30% is agreed. In the case of products with extremely high print runs, lower percentages of 3-5% can be agreed on a case-by-case basis.

This site was designed with the
.com
website builder. Create your website today.
Start Now