COMMISSIONS ARE CLOSED
USAGE FEES
All 4 factors together result in the usage factor which is multiplied by the basic costs.
Basic Costs x Usage Factor = Usage Fees
In order to determine the usage fees precisely, the usage factors must be calculated in advance. These are composed of:
-
type of use
-
usage area
-
Usage duration
-
intensity of use
All 4 factors together result in the usage factor which is multiplied by the basic costs.
NUTZUNGSFAKTOR
type of use
usage area
usage duration
intensity of use
simple
The client may use the design, the designer may also grant rights of use to other persons.
exclusively
The client alone is entitled to use the design
regional
national
europe-wide
worldwide
1 year
5 years
10 years
unlimited
low
medium
big
comprehensive
FACTOR
0.2
1.0
0.1
0.3
1.0
2.5
0.1
0.3
0.5
1.5
0.1
0.3
0.7
1.0
Scope of use more precisely defined:
Depends on circulation size, target group size, use for one or more media, etc.
-
low = unique use e.g. as tattoo motif, motif for invitations to unique occasions
-
medium = advertising flyers, advertising posters, invitations for recurring events, name tags for multiple use, small print run
-
big = Book illustrations, CD covers, specialist brochures, medium edition
-
comprehensive = Book illustrations for print and eBooks, CD covers for downloads, illustrations for websites or videos, large editions
Calculation example - minimal use
type of use
+usage area
+usage duration
+intensity of use
simple
regional
1 year
low
0.2
0.1
0.1
0.1
0.5 = Usage Factor
Percentage share of sales revenue
Depending on the product and the expected number of units, the revenue share is negotiable between 5-10% of the gross sales price. In the case of extremely valuable products with small quantities, 30% is agreed. In the case of products with extremely high print runs, lower percentages of 3-5% can be agreed on a case-by-case basis.